Why Every Local Business Needs a Website (and Not Just a Facebook Page)
Published: June 15, 2025

Why Every Local Business Needs a Website (and Not Just a Facebook Page)

Relying solely on socials could be costing your business. Here's why every Thunder Bay business needs a website to compete online, and how it pays off.

Given the state of social media, it’s easy to assume that a Facebook or Instagram page is enough to establish your business online. But while these platforms are great tools for community engagement, it should never be your only digital presence.

1. You Own Your Website — Not Facebook

Your website is a space you have full control over. Social platforms can change algorithms, restrict reach, or even suspend your page. With a unique website, your content, layout, and customer engagements are entirely on your terms.

2. Google Prioritizes Websites

Most people still rely on Google when they need a service. If your business doesn’t have a dedicated website, you're likely missing the chance to show up in local search results, maps, and more.

3. Builds Credibility

Professional websites signal trust. Customers want to see your services, testimonials, service areas, and contact information in one clean, easy to read place — not tucked down in Facebook posts or hard-to-find tabs.

4. SEO = Free Long-Term Traffic

With strategic search engine optimization, your website can bring in new visitors daily without the need of running advertisements. Blog content, service pages, and local keyword strategies all work together to grow your visibility.

5. Better Analytics and Insights

With tools like Google Analytics, you can track and monitor exactly how people find and use your website. These tools let you refine your marketing strategy over time — something social media alone doesn’t offer.

Ready to Level Up?

If you’re a Thunder Bay business still relying only on socials, it’s time to build your foundation online. At Framework 807, we specialize in creating modern, mobile-friendly websites with onboard SEO to help your business thrive and stand-out.

Contact us today to get started. k.rojik@framework807.ca | framework807.ca/contact