How SEO Impacts Your Business: The Real Numbers Behind Search Visibility

In today's digital landscape, having a dedicated website is critical for credibility, SEO, and customer trust — here's why.

According to Search Engine Journal, 93% of all online experiences begin with a search engine. In a digital world where first impressions happen on Google, having a strong SEO strategy is no longer optional; it’s essential for visibility and growth!

SEO vs. No SEO: The Lead Generation Gap

Companies that invest in SEO generate 53% more website traffic than those that don’t. According to HubSpot, SEO leads have a 14.6% close rate, compared to just 1.7% for outbound leads like cold calls or direct mail.

“75% of users never scroll past the first page of search results.” — HubSpot

Organic Traffic = Long-Term Visibility

Unlike paid ads that stop when your budget does, SEO builds long-term value. Ranking organically puts your business in front of the right audience 24/7, even while you're not working.

• 75% of users never scroll past the first page of results
• 70% of clicked search results are organic, not paid
• Businesses with optimized websites see up to 2x the conversion rate

Local SEO: Thunder Bay Businesses, Take Note

Over 46% of all Google searches are local. For Thunder Bay businesses, this means showing up in maps, reviews, and near-me searches can make or break your customer acquisition.

Related Reading: Web Design & SEO Services for Thunder Bay Businesses – Learn how Framework 807 turns strategy into real visibility for small businesses.

The Bottom Line

Whether you're a contractor, coffee shop, or consultant, SEO helps you get found. And when done right, it helps you stay found.